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Real within our reach

REACH180 (Relationship Evangelism in Apartment Communities Helping turn lives around) is our initiative for impacting Apartment Communities with comprehensive faith based programs through partnerships designed to touch the lives of all residents. This program separates us from other Apartment Investment Companies- we not only invest in the property, we invest in the lives of our residents.  


Home serves as the center of influence and activity, and more than any other institution, has a direct effect on how individuals will live and thrive in a society filled with social, health and economic difficulties.

Our approach is not just “good”, it’s also good for business.

In a manner similar to the “Welcome Wagon” of days past, REACH180 helps to enhance online reputation, increase resident retention, and improve resident satisfaction. This strategy is executed by a husband and wife team (Navigators) that lives onsite.

Our team establishes relationship with existing residents, personally welcomes every new resident, helps them get acquainted with the community, and invites them to the next community event.

Because they live onsite, our Navigators have the opportunity to offer a listening ear when a resident has a bad day or provide support during life transitions such as job loss or the birth of a baby. Many of our Navigators are trained, professional counselors, therapists, and social workers.

Navigators are familiar with a broad network of community support providers and work to partner with our management staff to provide residents the resources they need at just the right time.  

REACH180 Improves Resident Satisfaction Through Facilitating Connections

Generating a Real Sense of Community

Research shows that increasing a resident’s friendships within their apartment community almost doubles their likelihood to renew. Our team helps connect residents and build community through visits and monthly events.


Our community events are intentionally designed to enhance the individual resident and their family as well as the entire community.  Our programs include both fun and informational events, ranging from cook-outs and competitions, to financial literacy, dating, parenting, and marriage coaching.

Our community residents have access to trained, professional counselors providing preventative and proactive assistance before “routine issues” become major problems.  

REACH180 trains and builds the capacity of staff and looks for strategic partnerships to provide residents holistic, long term solutions to meet needs in a way that changes how people think, which ultimately determines how they live.  


Our goal is to Impact 1,000 Apartment Communities and 1,000,000 Lives.

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